Kenneth Yu is an author, keynote speaker, trainer, consultant, and serial entrepreneur.
Regarded as the Digital Renaissance Man, he’s renowned for creating lucrative web marketing campaigns for a whole range of multi-billion dollar industries.
He’s also an international thought leader in the realm of digital marketing – possessing 59,039 Twitter followers, featured on 1023 Twitter lists, and enjoying 513 endorsements on LinkedIn.
He’s the founder and CEO of SpurPress, a full-service end-to-end boutique marketing agency and consultancy.
Regarded as the Sherlock Holmes of Marketing, SpurPress has solved the marketing mysteries of more than 352 clients from over a dozen countries, including McDonald’s, Fujitsu, Maxis, Digi, OCBC, the Star and other Fortune 500 giants.
Due to the trademark Humanity Engineered Results (HER) System, SpurPress has consistently generated 50 – 75% above the industry average for its clients — time and again.
“Applying psychology to applied technology”
Kenneth’s mantra is “Applying psychology to applied technology”, a rally cry that displays his passion for combining old school persuasion with cutting edge technology.
This unique approach has made him a popular speaker in in prestigious conferences like the Prime Minister’s Department’s Tech Talk 2015, iProperty Expo, Malaysia Media Congress, and BFM Breakaway, as well as numerous ones internationally.
He has also shared the stage with Google, Yahoo, Facebook and Linkedin. The companies he has personally trained include BMW, Nokia, Huawei, Heineken, GroupM and many others.
Kenneth has been featured on Astro, 8TV, and the Star. His work has been featured in both local and international magazines like Malaysian Business, Marketing Magazine, ETC, PopMatters, the Flavorpill Network and Lost at E Minor.
Kenneth has a passion for combining old school persuasion with cutting edge technology
In his previous life, Kenneth was the Copy Chief and Marketing Strategist for 6-time Worldblu’s Most Democratic Workplace Award winner Mindvalley, one of the world’s top online education company – doubling their revenues in under a year.
He was also a copywriting top gun at Ogilvy and Mather, winning 12 advertising awards in a span of 3 years. His range of clients included MNCs like Heineken, Kimberly-Clarke, Mattel and Singer.
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